National Make A Dog's Day is October 22nd!

As part of establishing the first-ever National Make A Dog's Day on October 22, Subaru is proud to be helping The Underdogs find homes. These are the hardest-to-adopt shelter dogs. The older dogs. The three-legged dogs. The dogs with special needs. If you can find it in your heart, please consider adopting an Underdog.

Subaru of America is known for using dogs in their commercials. In recent years, they have used a family of retrievers known as the Barkley’s in several spots. This fall, they continue their longtime use of dogs in creative ways and expands their focus on hardest-to-adopt shelter dogs.

“Dogs with special needs are often overlooked in shelters," says Brian Cavallucci, national advertising manager of Subaru of America. With the new commercials, "we highlight their unique charm, help the world fall in love with them, and hopefully, get many of them adopted."

Throughout October, select Subaru retailers across the country will collect unused pet supplies and donate 5,500 shelter supply kits and 4,800 new pet parent kits to local shelters. More than 100 participating Subaru retailers will work in conjunction with animal shelters in their communities to host pet adoption events.

A commitment to caring for pets is integral to the Subaru Love Promise and this year, Subaru is expanding its dedication by establishing National Make A Dog’s Day on Oct. 22

Learn more about #MakeADogsDay at https://www.subaru.com/makeadogsday